Helios Connect

Randy Heaton, Ph.D., CTO of Helios Connect, brought me onto the team in November 2023 to elevate his startup’s brand and marketing strategy and to promote the first product in his tech suite: Helium Pager—a lightweight and efficient notification system designed to send rapid alerts to pre-defined user groups. To establish and strategize an effective campaign, I led the effort to create a design language that captured the essence of Helios Connect’s “no frills”