Georgia Tech Professional Education

While pursuing an M.S. in Digital Media at the Georgia Institute of Technology in Midtown Atlanta, I had the opportunity to work as a Communications Assistant for Georgia Tech Professional Education (GTPE)—a branch of the university dedicated to lifelong learning and professional development. Given that I was one of the few people at an engineering school with an English degree(!), I was promptly hired to assist four other communications officers (both in-house and remotely) with content and email marketing, as well as public relations materials such as informational flyers and brochures. On the administrative side, I wrote course catalog descriptions for Georgia Tech’s summer undergraduate program and organized press release data in Microsoft Excel for more accessible analysis.

Results

  • Boosted online M.S. enrollment by 39% (12,000 new enrollees)

  • Collaboratively composed 4+ blog posts, subsequently approved by management and published to the GTPE blog

Skills

  • Content Marketing

  • Email Marketing

  • Copywriting

  • A/B Testing

  • Search Engine Optimization (SEO)


Writing Samples