Chesbrough Designs
Julia Chesbrough is a subscription product designer based in San Diego who leveraged her experience with big-name companies such as Hinge, Spotify, and Glossier to start her own design studio in August 2021. After discovering her portfolio and following her work for nearly a year, I was thrilled to land Julia as a client in October 2024! Learning that she had taken a break from social media over the summer and wanted to re-establish her niche as an educator and thought leader in the design and business sectors, I was tasked with devising a content strategy to amplify her personal brand across Instagram, TikTok, and Pinterest.
After a decade in UX/UI, one can image the wealth of insights, advice, and motivational wisdom Julia has to offer as a senior freelance designer. However, with the design industry becoming increasingly oversaturated for the foreseeable future, my goal was to make Chesbrough Designs stand out in an already crowded media landscape by crafting vibrant, fearless content that captured the studio’s unique tone of voice. Well beyond simply sharing product design tips and favorite Figma plugins (though in fairness, these topics are evergreen…), we focused on creating consistent, high-value content that resonated deeply with her audience, helping them to delve more deeply into the hidden underbelly of UX.
Results
Plan, schedule, and manage social media content across 3+ platforms (Instagram, TikTok, and Pinterest)
Organically grew Chesbrough Designs’ Instagram follower count by 10.17% within the first month
Secured 1+ client discovery call for Chesbrough Designs through targeted and engaging TikTok content within the first month
Skills
Content Strategy
Content Creation
Social Media
Copywriting
Project Management